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November 16, 2014
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With Donors Riding Stock-Market Highs, More Charities Look to Capture Some of Those Gains for Endowments


The Monterey Bay Aquarium Foundation’s endowment got a 17.2-percent return on investment last year.

The strong stock market is inspiring many charities to mount aggressive campaigns to raise money for their endowments, under the assumption that donors may be feeling flush and ready to give.

At the Monterey Bay Aquarium, earned revenue from 1.8...

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