News and analysis
December 15, 2015
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Year-End Fundraising Is Going Strong, Especially Through Digital Channels

Salvation Army

Salvation Army volunteer bell ringers seen with the signature Kettle.

To get a sense of how nonprofit fundraising is going at year’s end, look no further than the charity perhaps most identified with the holiday season: the Salvation Army.

First, the good news. Giving Tuesday was a booming success. The organization...

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