YouTube is rolling out a new service that allows video creators to make their clips a conduit for for charitable giving, TechCrunch writes. "Donation cards," previously available only to nonprofit groups, can now be added by U.S. YouTube users to any video they post on the site, allowing viewers to donate directly to a selected charity.
Video makers can use the cards, which appear during playback, to highlight any registered 501(c)(3) organization. YouTube says recipient groups will get 100 percent of the donated amount. Google, which owns YouTube, says it plans to expand the program to more countries.