When year-end campaigns work, gifts flow in — and so do phone calls from donors. Is your staff prepared to handle them?
The busy season sometimes blindsides employees who aren’t fundraisers, says John Wilburn, director of direct response at the National Park Foundation. “We took for granted that we knew this was coming, the Super Bowl of fundraising,” he says of past years, but the holiday spike in gifts and inquiries from supporters can catch people in other departments off-guard.
“Since there’s so many donors contacting the organization and making donations during the year-end time frame, a lot of calls get routed to the wrong place, and callers call random numbers,” he explains.
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