To help nonprofits make the most of the region’s Big Day of Giving, the Sacramento Region Community Foundation provides this planning tool to participating groups. The workbook, which you can download, contains questions nonprofits should answer to help define their plans for social-media outreach, board and donor involvement, and marketing. The exercises can apply to any giving day, including Giving Tuesday, which this year is December 1 — about eight weeks away.
For each week leading up to the event, the workbook provides checklists and charts to help track goals, assign tasks, and monitor completion. In the first week, for example, the foundation suggests completing your work plan, commencing weekly meetings with staff and volunteers, and finalizing donor-email and contact lists.
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