
The Theory
Nonprofits are often urged to collaborate in the interest of efficiency. So researchers at Texas A&M, the University of Maryland, and Ozyegin University in Turkey wanted to test whether charities with different causes could successfully raise money together.
The Test
The researchers gave subjects a pool of money for making donations to eight nonprofits at their discretion. In an in-person lab experiment, one group of subjects received a sequence of requests for gifts, one from each nonprofit. A second group received a single message containing donation requests for all eight charities. The researchers also tested a variety of scenarios with subgroups.
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