Facebook said it processed $6.79 million in U.S. charitable donations on Giving Tuesday, a rare sharing of data from the company as it looks to stake a bigger place in the online-fundraising space.
More than 100,000 people gave via thousands of fundraising pages set up on the social-networking site, according to company.
An initial $500,000 matching pledge from the Bill & Melinda Gates Foundation for donations on Facebook was reached within a few hours on Giving Tuesday, a Facebook spokesperson said, leading the foundation to increase the match to $900,000.
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