Half of nonprofits are planning events with both virtual and in-person components for 2022, according to a survey from OneCause, a fundraising technology company. Already, the number of hybrid events has tripled since 2020. The study polled 1,954 nonprofit professionals, most of whom said they held positions in development, executive leadership, and events. The survey ran from September 7 to October 1.
Events — both online and in-person — were a valuable source of revenue for nonprofits throughout the year. Nearly 50 percent of respondents said their charity raised at least 20 percent of its annual operating budget through fundraising events. What’s more, the number of charities whose events revenue exceeded its goal more than doubled.
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