When the YWCA of the National Capital Area identifies a foundation that may be a good prospect for a grant, the next step is making a personal connection.
That outreach can go a long way, says Shana Heilbron, chief development and communications officer at the organization. She usually sends an introductory email in which she asks to schedule a short phone call. In most cases, Ms. Heilbron makes the call herself, but sometimes she involves the organization’s chief executive.
The goal of that first conversation is to better understand a foundation’s grant-making priorities.
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