Mobilisation Lab, an organization that helps charities rally supporters to fight for causes, began in 2011 as an effort by the environmental group Greenpeace. At that time, Greenpeace wanted to give its supporters a bigger role in its advocacy campaigns.
MobLab’s work taught Greenpeace new ways of harnessing grass-roots advocates’ passion by teaching the group to collaborate and decentralize its decision making. The Lab’s leaders soon realized that many other groups could benefit from its approach.
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