Raising money for annual campaigns takes creativity and a deep understanding of what motivates an organization’s supporters to give. Increasingly, donors want to know in detail the impact of their gifts. And more than ever, everyone’s busy, busy, busy.
Last spring, as the California Symphony began fundraising to support its 2017-18 season, the organization unveiled a new infographic to replace some of the arts group’s communications to donors. The graphic was the brainchild of the symphony’s new director of marketing and patron loyalty, Theresa Madeira. “It came into being after I looked at campaign materials from the previous year and found them text-heavy and quite confusing,” she says in an email to The Chronicle.
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