Virtual attendees and in-person attendees are nearly are nearly equal in saying they would donate more than $100 during an event, according to a new survey of 1,000 adults who attended a fundraising event. Twenty-one percent of virtual attendees said they would kick in $100 or more on top of event registration fees while 19 percent of in-person attendees said the same. The survey sought to uncover what event features make attendees feel engaged, safe, and motivated to give. It was conducted online on February 4 and sponsored by the fundraising technology firm Classy.
More than a quarter of respondents said the bulk of the fundraising events they attended between January 2020 and February 2022 were completely in-person events. Nearly 20 percent said they chose to attend the majority of fundraising events during that time in-person, even though the events offered online options. A nearly equal share, however, said they mostly attended events online during that period because the events did not offer in-person options.
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