Jonathan Greenblatt, head of the Anti-Defamation League, honed his skills in dealing with the news media as an official in the Obama White House and as a business entrepreneur. He has been especially skilled in persuading journalists to cover the rise in anti-Semitic hate crimes and was in the spotlight after the Pittsburgh synagogue shootings in October. Here, he offers tips to other nonprofit CEOs and advocates.
Choose appropriate news outlets.
Don’t feel that you have to answer every call for comment. “I try to be very intentional and careful about when I speak. I want to be very clear about where our focus is,” says Greenblatt, who often appears on the Sunday talk shows and elsewhere to discuss hate crimes, anti-Semitism, and more.
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