
More donors than ever before gave via mobile devices on Giving Tuesday, according to new data released by Blackbaud, a processor of online donations.
Seventeen percent of people who made online donations on December 1 did so on a mobile device, up from 13 percent during Giving Tuesday in 2014. The rate of mobile giving began accelerating at about 3 p.m. U.S. Eastern time and peaked at 10 p.m., when 42 percent of all online donors were using their phones or tablets to support charities.
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