Close to one-third of Americans plan to give more to charities in 2020, according to a special edition of the Better Business Bureau’s Give.org Donor Trust Report survey, commissioned partly to gauge donor reaction to the coronavirus pandemic.
The survey, conducted March 27 to 30, gathered responses from 1,000 U.S. adults. Of those, 31.8 percent said they planned to give more this year than their average giving rates over the past three years.
Younger generations were more willing to boost giving this year, with 47.7 percent of millennials and 60.8 percent of Generation Z participants saying they planned to increase their giving this year. Residents of urban metropolitan areas were more likely to say they planned to give more, with 36.9 percent saying so, compared with 23 percent of others.
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