Amazon’s new charity program, AmazonSmile, could actually curtail giving by consumers, a digital consultant to nonprofit groups writes at The Huffington Post.
Launched in late October, AmazonSmile allots to charity 0.5 percent of proceeds from purchases made at a sister Amazon Web site. Brady Josephson says that because the donation carries no extra cost for buyers, the transaction “heavily skews and distorts” their decision-making process, offering the good feeling that accompanies giving without their actually having given.
We're sorry. Something went wrong.
We are unable to fully display the content of this page.
The most likely cause of this is a content blocker on your computer or network.
Please allow access to our site, and then refresh this page. You may then be asked to log in, create an account if you don't already have one, or subscribe.
If you continue to experience issues, please contact us at 571-540-8070 or cophelp@philanthropy.com