Monthly-giving programs don’t have to swallow up staff and resources.
Anne Ibach, director of membership at Oregon Public Broadcasting (OPB), and Nova Hamar, president of the consulting firm LKA Fundraising and Communications, put together an outline of what organizations need in place to start a successful recurring-donation program.
Here is a checklist based on their suggestions.
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Assign a staff person to recurring donors. You want to have somebody who is ultimately responsible for the program.
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