In the conclusion of a two-part Fundraising Fundamentals episode on big events, Ruth Browne, CEO of the Arthur Ashe Institute for Urban Health, explains how her organization plans to reimagine its annual gala rather than scrapping the event entirely.
Ms. Browne says the challenge is learning how to break tradition and move forward. To do so, Susan Gabriel, senior associate at nonprofit consultancy Cause Effective, recommends doing more to engage board members in plotting a new course for galas.
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