In this month’s episode of Fundraising Fundamentals, Susan Gabriel, senior associate at Cause Effective, discusses how nonprofits can evaluate whether the tradition annual gala, a fundraising sacred cow at many organizations, is doing its job.
Because galas are expensive to put on, Ms. Gabriel says groups must critically assess whether they are bringing in enough revenue and truly raising the visibility or an organization or cause.
“If you’re putting too much in, and you’re just not getting enough out, then you really need to stop and take a breath and take a look at it,” she adds.
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