Putting Yourself in Your Donor’s Shoes

Smart fundraisers are always trying to see things from the perspective of their donors, looking for problems with online donation forms and more.

In this month’s episode of Fundraising Fundamentals, Caryn Stein, vice president for communications and content at the online giving platform Network for Good, and Anna Titulaer, director of development and communications at the nonprofit Partners for Development, discuss how to make your donor’s experience as simple as possible.

Ms. Stein says an organization should start with going through its donation process, because donors will walk away if it isn’t easy.

Listen to the full podcast to learn more.

Tony Martignetti is the host of Tony Martignetti Nonprofit Radio and he video blogs at tonymartignetti.com. He talks with nonprofit leaders and consultants about how organizations can more effectively raise money, build better relationships with boards and supporters, and manage volunteers. Look for new installments once a month.