> Skip to content
FEATURED:
  • New Editor-in-Chief Named
Sign In
  • Latest
  • Advice
  • Opinion
  • Webinars
  • Online Events
  • Data
  • Grants
  • Magazine
  • Store
    • Featured Products
    • Data
    • Reports
    • Collections
    • Back Issues
    • Webinars
    • Featured Products
    • Data
    • Reports
    • Collections
    • Back Issues
    • Webinars
  • Jobs
    • Find a Job
    • Post a Job
    • Find a Job
    • Post a Job
Sign In
  • Latest
  • Advice
  • Opinion
  • Webinars
  • Online Events
  • Data
  • Grants
  • Magazine
  • Store
    • Featured Products
    • Data
    • Reports
    • Collections
    • Back Issues
    • Webinars
    • Featured Products
    • Data
    • Reports
    • Collections
    • Back Issues
    • Webinars
  • Jobs
    • Find a Job
    • Post a Job
    • Find a Job
    • Post a Job
  • Latest
  • Advice
  • Opinion
  • Webinars
  • Online Events
  • Data
  • Grants
  • Magazine
  • Store
    • Featured Products
    • Data
    • Reports
    • Collections
    • Back Issues
    • Webinars
    • Featured Products
    • Data
    • Reports
    • Collections
    • Back Issues
    • Webinars
  • Jobs
    • Find a Job
    • Post a Job
    • Find a Job
    • Post a Job
Sign In
ADVERTISEMENT
News
  • Twitter
  • LinkedIn
  • Show more sharing options
Share
  • Twitter
  • LinkedIn
  • Email
  • Facebook
  • Copy Link URLCopied!
  • Print

Share of Donors Giving by Mobile Devices Up 80% Since 2013

By  Heather Joslyn
March 23, 2016

Title: “Campbell Rinker Donor Confidence Survey”

Organizations: Dunham and Company commissioned Campbell Rinker to do the research

Summary: The share of donors who use mobile devices to give has jumped 80 percent since 2013, according to the study. The survey of 400 adults who gave at least $20 to charity in the previous year was conducted last September at the behest of Dunham and Company, a fundraising consulting firm.

The data reveals the speed with which donors are picking up tablets and smartphones. “This makes it all the more imperative for a charity to have a mobile-responsive website and giving form,” Dunham and Company President Rick Dunham said in a statement.

We're sorry. Something went wrong.

We are unable to fully display the content of this page.

The most likely cause of this is a content blocker on your computer or network.

Please allow access to our site, and then refresh this page. You may then be asked to log in, create an account if you don't already have one, or subscribe.

If you continue to experience issues, please contact us at 202-466-1032 or help@chronicle.com

Title: “Campbell Rinker Donor Confidence Survey”

Organizations: Dunham and Company commissioned Campbell Rinker to do the research

Summary: The share of donors who use mobile devices to give has jumped 80 percent since 2013, according to the study. The survey of 400 adults who gave at least $20 to charity in the previous year was conducted last September at the behest of Dunham and Company, a fundraising consulting firm.

The data reveals the speed with which donors are picking up tablets and smartphones. “This makes it all the more imperative for a charity to have a mobile-responsive website and giving form,” Dunham and Company President Rick Dunham said in a statement.

Among the findings:

ADVERTISEMENT

  • Eighteen percent of donors said they used their mobile device to give, up from 10 percent who said the same two years ago.
  • Donors under 40 were responsible for the largest jump in giving by mobile device: 21 percent gave that way in 2015 versus 9 percent in 2013.
  • But charity supporters age 60 and up are also more likely now to give using a tablet or smartphone. Thirteen percent gave through mobile devices in the current survey, compared with 7 percent in 2013.
  • Seventy-nine percent of all donors in the survey said they have a smartphone, and slightly more than half own a tablet. In 2013, those figures were 62 percent and 33 percent, respectively.

Read other items in this The Best of Online Fundraising 2016 package.
We welcome your thoughts and questions about this article. Please email the editors or submit a letter for publication.
Digital FundraisingResults and Reporting
Heather Joslyn
Heather Joslyn spent nearly two decades covering fundraising and other nonprofit issues at the Chronicle of Philanthropy, beginning in 2001.
ADVERTISEMENT
ADVERTISEMENT
  • Explore
    • Latest Articles
    • Get Newsletters
    • Advice
    • Webinars
    • Data & Research
    • Magazine
    • Chronicle Store
    • Find a Job
    Explore
    • Latest Articles
    • Get Newsletters
    • Advice
    • Webinars
    • Data & Research
    • Magazine
    • Chronicle Store
    • Find a Job
  • The Chronicle
    • About Us
    • Work at the Chronicle
    • User Agreement
    • Privacy Policy
    • California Privacy Policy
    • Gift-Acceptance Policy
    • Site Map
    • DEI Commitment Statement
    • Chronicle Fellowships
    The Chronicle
    • About Us
    • Work at the Chronicle
    • User Agreement
    • Privacy Policy
    • California Privacy Policy
    • Gift-Acceptance Policy
    • Site Map
    • DEI Commitment Statement
    • Chronicle Fellowships
  • Customer Assistance
    • Contact Us
    • Advertise With Us
    • Post a Job
    • Reprints & Permissions
    • Do Not Sell My Personal Information
    • Advertising Terms and Conditions
    Customer Assistance
    • Contact Us
    • Advertise With Us
    • Post a Job
    • Reprints & Permissions
    • Do Not Sell My Personal Information
    • Advertising Terms and Conditions
  • Subscribe
    • Individual Subscriptions
    • Organizational Subscriptions
    • Subscription & Account FAQ
    • Manage Newsletters
    • Manage Your Account
    Subscribe
    • Individual Subscriptions
    • Organizational Subscriptions
    • Subscription & Account FAQ
    • Manage Newsletters
    • Manage Your Account
1255 23rd Street, N.W. Washington, D.C. 20037
© 2023 The Chronicle of Philanthropy
  • twitter
  • youtube
  • pinterest
  • facebook
  • linkedin