Title: “Campbell Rinker Donor Confidence Survey”
Organizations: Dunham and Company commissioned Campbell Rinker to do the research
Summary: The share of donors who use mobile devices to give has jumped 80 percent since 2013, according to the study. The survey of 400 adults who gave at least $20 to charity in the previous year was conducted last September at the behest of Dunham and Company, a fundraising consulting firm.
The data reveals the speed with which donors are picking up tablets and smartphones. “This makes it all the more imperative for a charity to have a mobile-responsive website and giving form,” Dunham and Company President Rick Dunham said in a statement.
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