The Nature Conservancy’s relationship with BP, the company responsible for the massive oil spill off the Gulf Coast, has put the environmental organization squarely in the middle of a controversy.
The relationship, first detailed in The Washington Post, has raised questions about whether it was it violating its mission by accepting money from an oil company.
It has also offered a case study for how a charity in crisis can use social-media tools to communicate its message to potential supporters.
In fact, in advance of the Post story, the charity had been using its blog to explain its relationship with BP.
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