Some 12,000 classroom projects for which teachers across the country were raising money online received a collective $14.2 million windfall in a “flash funding” campaign involving dozens of celebrities and tech-industry titans, Fast Company and the Associated Press write.
Fifty-eight actors, athletes, and business leaders each paid for all DonorsChoose.org projects in a particular state, city, or major urban neighborhood as part of the #BestSchoolDay effort. Charles Best, chief executive of the crowdfunding site, said he conceived the “flash mob” campaign last year after being contacted by philanthropists who wanted to emulate television host Stephen Colbert’s surprise funding in May of all DonorsChoose projects in his home state of South Carolina.
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