Title: The Templeton Giving Survey
Organization: The John Templeton Foundation and analytics firm Edelman Berland
Summary: Just 18 percent of Americans are familiar with Giving Tuesday, the annual day of giving, according to a new study, while almost all — 93 percent — are familiar with Black Friday, the retail bonanza following Thanksgiving. This year, the fourth Giving Tuesday falls on December 1.
More than 2,000 Americans age 18 and older were surveyed as part of the Templeton Giving Survey conducted by the John Templeton Foundation.
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