Forty five percent of donors who have established a planned gift also increased their annual giving to the recipient organization, according to a study from Giving USA. An additional 47 percent maintained their annual giving rates from before.
The study confirms what most fundraisers already know: Planned-giving prospects are also among the most loyal donors during their lifetimes.
Giving USA joined with 25 organizations to distribute a survey to their planned-giving donors. More than 860 donors responded, including those who have already established a planned gift and those who plan to do so.
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