Many fundraisers attempt to send e-mail appeals early in the morning, with the hope that their messages will be among the first that prospective donors see when they get to work.
But experts say fundraisers should instead consider sending them midday.
When you should send: “If you figure people are giving between 10 a.m. and 5 p.m., you want to reach them at that time, because generally people take action pretty quickly on an e-mail,” says Nick Allen, director of Alma Global Consulting, in Barcelona. “The problem for most groups is it’s hard for them to get the e-mail out, especially smaller groups.”
We’re sorry. Something went wrong.
We are unable to fully display the content of this page.
The most likely cause of this is a content blocker on your computer or network. Please make sure your computer, VPN, or network allows javascript and allows content to be delivered from v144.philanthropy.com and chronicle.blueconic.net.
Once javascript and access to those URLs are allowed, please refresh this page. You may then be asked to log in, create an account if you don't already have one, or subscribe.
If you continue to experience issues, contact us at 202-466-1032 or help@chronicle.com