Giving days bring charities bushels of new donors. To keep cultivating them after the big event, Jeannie Howell, former director of nonprofit ventures and strategic impact at the Sacramento Region Community Foundation, offers advice based on her experience with the annual Big Day of Giving her organization oversees. In 2018, the 24-hour event raked in $7.4 million for 587 charities, up from $7.2 million the previous year.
Here are Howell’s tips for what to do when the campaign ends:
Thank donors. It seems obvious, but you’d be surprised how many charities drop the ball, she says. “The thank-you part is huge,” Howell says, “We still see donors respond to our surveys saying no one thanked them. A lot of nonprofits rely on the [online donation] system to thank them, but we tell charities, ‘Those are your donors.’ "
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