Many donors are figuring how to use their time and money to make a difference for themselves while making a difference to a nonprofit. And that’s a really good thing for nonprofits.
Several studies over the past few years have shown that individuals who volunteer give more money than those who do not volunteer, making it all the more important to look at how people give their time as carefully as how we look at how they give their money.
Traditionally, nonprofits have tried to convince people to give time and money because it feels good or it’s the right thing to do, for the most part focusing on heartstrings rather than logic. The primary exception is that many organizations “sell” volunteerism as a path to employee engagement for corporations.
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