
Disaster-relief donations are essential to Habitat for Humanity International (No. 20, up 18 percent). But as more wildfires, hurricanes, and other natural disasters seem to happen each year, Colleen Finn Ridenhour, the group’s chief development officer, wonders how long it can count on them.
“By the time you get to the fourth or fifth in a series, do we start to lose donors’ appetite or interest?” she says. “Is this donor fatigue?”
How people will respond to the uptick in disasters remains to be seen, but Habitat isn’t waiting to find out. It hopes to head off donor attrition by emphasizing the value of disaster preparedness. Fundraisers make the case for this investment through emails, social media, and face-to-face meetings with corporations and major donors.
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