Chris Maddocks
Chris Maddocks is the senior vice president of creative strategy at Blue State, and previously served as the chief marketing officer at March of Dimes and vice president of digital at UNICEF USA.
Stories by This Author
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Online Fundraising3 Traps to Avoid in Year-End Fundraising
Anxiety and uncertainty can lead to questionable online fundraising tactics. Don’t adopt these practices, which yield only short-term gains. -
Opinion
Growing Reliance on Emergency Fundraising Puts Nonprofits at Risk
When everything is a crisis, utilizing emergency appeals might seem logical. But over time, donations decrease, as the strategy trains donors that crisis is the only time to give.
