Matt Watkins
Matt Watkins is the CEO and principal consultant at Watkins Public Affairs.
Stories by This Author
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OpinionPhilanthropy’s Trigger Words — and How to Make Your Message Clear
You say ‘equity.’ They hear ‘exclusion.’ Strategies for getting everyone on the same page. -
Opinion
Word Jumble: When Nonprofits Talk Fancy, America Tunes Out
Our language is packed with elite-sounding jargon. It is ineffective — and dangerous — amid today’s heightened distrust of institutions and growing hostility to the sector.
