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Woodrow Rosenbaum

Stories by this Author

  • Opinion

    Is the Nonprofit World Afraid of Feelings?

    A personal and emotional connection to a cause, along with a strong sense of urgency, are the most important motivators for giving. Yet fundraisers continue to prioritize data-driven approaches that often discourage people from donating more.
  • Tips and Advice

    As GivingTuesday Nears, It’s Time to Drop the Donor-Fatigue Myth

    Donors are poised to give more during this time of crisis. Nonprofits can tap their generosity by explaining their needs and diversifying who receives their appeals.