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Woodrow Rosenbaum

Stories by this Author

  • Woman and child holding red heart.
    Opinion

    Is the Nonprofit World Afraid of Feelings?

    By Asha Curran and Woodrow Rosenbaum October 27, 2021
    A personal and emotional connection to a cause, along with a strong sense of urgency, are the most important motivators for giving. Yet fundraisers continue to prioritize data-driven approaches that often discourage people from donating more.
  • GivingTuesday volunteers in Columbia deliver pandemic supplies.
    Tips and Advice

    As GivingTuesday Nears, It’s Time to Drop the Donor-Fatigue Myth

    By Woodrow Rosenbaum November 16, 2020
    Donors are poised to give more during this time of crisis. Nonprofits can tap their generosity by explaining their needs and diversifying who receives their appeals.