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A New, More Inclusive Era of Fundraising?

A prominent national nonprofit creates a new fundraising role: DEI officer. Another group creates an alliance of donors of color to foster community among people committed to the advancement of young Black adults. Long-overdue research is emerging about the giving preferences and motivations of donors of color, and some fundraising leaders show greater interest in courting donors of color — although critics say this is happening too slowly.

Do these developments mark the beginning of a more diverse, inclusive era of fundraising? What kinds of opportunities do these shifts present to fundraisers, donors of color, the nonprofits seeking to attract them, and the larger nonprofit world?

We discuss how nonprofits are diversifying their donor pools and fundraising teams and what these changes may signal for the future of fundraising.