When relevant data is captured in consistent, reliable ways and analyzed well, it can serve as a catalyst for smart decision making and sound fiscal management. Savvy leaders understand data is both an asset and a tool, and they know data-driven decision making can help organizations expand to help more people, attract greater support, and operate more efficiently.

How are some leaders building a culture of data at their nonprofits? How do they motivate staff to prioritize data and share responsibility for its protection and upkeep? Most important, how are they using data analytics to glean insights into ways they can improve the ways they operate and serve their communities?

Nonprofit leaders who are harnessing data to hit short and long-term strategic goals explain how they do it, and how they use data to decide how to expend limited resources.