VIDEO
Boomer and Gen X Mega-Donors Are Driving Trends in Giving
A new generation of Baby Boomers and Gen Xers are playing a more prominent role among the nation’s biggest donors, the Chronicle‘s Philanthropy 50, released March 5, shows.
In a free online forum about our latest research, we heard directly from Jon and Mindy Gray, two donors on the Philanthropy 50 this year. We also spoke with an expert on big giving, who offered further insights from this year’s list. Other topics explored were:
• Increased in interest in causes such as climate change, democracy, and social justice rather than traditional areas such as healthcare and education.
• How the billionaire Charles Feeney, who gave away his entire fortune while he was alive, is influencing giving strategies.
• Why many donors now eschew foundations in favor of giving vehicles that make it easy to support charities, business, and political organizations
• How the donor revolt on college campuses could spread to many other nonprofits.