Leveraging Data Analysis to Boost Major Gifts
Nonprofit leaders know that time and talented fundraisers are almost always in short supply. Ideally major-gift fundraisers would only focus on supporters who are affluent, generous, and committed to their cause. Yet this requires data on donors’ involvement with an organization as well as their giving history and financial capacity.
Smart leaders understand this and ensure that their organizations analyze and organize donor data to make it actionable.
How are savvy nonprofits making the most of their data to boost major gifts?
Join the Chronicle and our expert guests to learn how several nonprofits use data to shape a successful major-gift strategy.