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VIDEO

Why Donors Give Anonymously

There have always been donors who prefer to give to charities without revealing their identities. But these days wealthy individuals have more ways — from donor-advised funds to cryptocurrency — to “give without a trace.”

This online forum explored common reasons why wealthy individuals give anonymously. Our panelists explored whether fundraising tactics may cause donors to conceal their identities; how to strengthen ties with major donors who seek anonymity or eschew recognition; how giving patterns among anonymous donors are evolving and what that might mean for major-gift fundraising.