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Using Data Analytics to Attract and Retain Members

Trade associations and other nonprofits that rely on membership revenue to support their missions often employ a variety of strategies to recruit and retain people, such as sharing free advice from experts, hosting conferences, selling reports and research, and building communities online. But data from these activities often is stored in different places, can be difficult to reconcile with member records, and requires staff to manage and maximize it.

Join us for a conversation with experts and savvy leaders at membership organizations who are putting their data to practical use to identify and engage recruits as well as existing members.