September 16, 2015

A Measurement Tool to Track Fundraising Costs and Returns

Use this measurement tool, adapted from the Association of Healthcare Philanthropy’s benchmarking studies, to track your organization’s fundraising costs and returns. You can use the completed form to measure your fundraising performance year after year and, where appropriate, compare it with other organizations.

The results can help your organization evaluate:

  • what type of fundraising is bringing in the most donors and money over time.
  • which fundraising programs are underperforming and which are the most cost-effective.
  • what kind of staffing would be optimal for future growth.

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