COVER STORY
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Data and Fundraising
How Data Can Help Nonprofits Bring in More Donations
When data analysts work hand-in-hand with fundraisers, the results can be bigger gifts and better donor relationships.
HIGHLIGHTS
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Data and Fundraising
Not Sure What Data to Collect? Think About Why Donors Care About Your Nonprofit
Everyone on staff should understand what data is important to collect — such as events donors attend, whether they volunteer, and other ways they connect with the organization — and understand the goals. -
Data and Fundraising
Easy Ways to Start Using Data to Raise Money
Taking those first steps to incorporate data into fundraising can be intimidating. Experts offer advice on how to get started. -
Data and Fundraising
Why Fundraisers Need to Double Down on Data Security
The data nonprofits collect about donors is valuable. Securing and protecting it is essential to maintain a good relationship with supporters. -
Data and Fundraising
Tips for Keeping Data Up-to-Date to Avoid Fundraising Pitfalls
Simple steps nonprofits can take to ensure their data is accurate and up to date, such as understanding how information is entered and what it takes to change a record.
FEATURES
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Giving
Drop in Giving From 2021 to ‘22 Was Among the Steepest Ever, ‘Giving USA’ Found
International aid was the only cause that raised enough to beat inflation, as individual donors contributed 13 percent less than 2021. Plus, see the Giving USA data in four charts. -
Innovation
Quick Grants From Tech Billionaires Aim to Speed Up Science Research — but Not All Scientists Approve
Silicon Valley’s biggest names are backing new ways to organize and fund science research. Some worry their experiments signal a “move fast and break things” approach. -
Big Gifts
Melinda French Gates Effort Aims to Accelerate Women’s Power and Influence
Pivotal Ventures, Gates’s limited-liability company, has committed up to $20 million to match gifts made by members of three donor networks. Sudnya Shroff (pictured here) says the money doubled her philanthropy’s power.
DEPARTMENTS
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The Face of Philanthropy
Nonprofit Helps Women Athletes Navigate the Gender Pay Gap
The Homestretch Foundation is fighting unequal pay in professional cycling and provides free temporary housing to help women athletes continue their training. -
A Donor's Perspective
How to Avoid Turf Wars When Raising Money From Wealthy Families
How to deal with donors after a divorce, raising money from relatives of a longtime donor, and more. -
Advice for 2024
Unrealistic Fundraising Expectations Are Causing Stress. Here’s How to Set More Practical Goals.
It’s crucial to consider past fundraising, collaborate in goal setting, remember that fundraising is a long-term project, and — especially important right now — factor in the economy. -
Prospect Research
10 Steps to Find and Prioritize Prospective Donors in a Volatile Economy
Four seasoned prospect-research professionals share ways to zero in on your best opportunities in 2023 — and strengthen your nonprofit over the long term.
OPINION
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Opinion
To Encourage Ideological Diversity on College Campuses, Donors Need to Think Bigger
Rather than writing big checks to their alma maters, philanthropists should use their money to build new universities that embrace nonconformity and divergent political perspectives. -
Opinion | What We've Learned
Federal Food Assistance Cuts Should Spur Charities to Rethink How They Feed Families
Last week’s debt deal and the recent end to pandemic-era food programs have left many charities worried about how to feed everyone seeking help. Instead, they should adopt approaches that ensure healthy food is always available to all who need it — regardless of congressional actions. -
Opinion
Vague and Generic Narratives Are Holding Back Nonprofits. Here Are a Few Tricks to Cut Out the Jargon
The overuse of grandiose and unclear language prevents nonprofits from telling stories that inspire the people they need to reach. ChatGPT, Google, and regular humans can help them change those patterns.