Director of Communications and Digital Media

Posted: April 19, 2017
Location: New York, United States
Position: Administrative
Field: Other fields
Salary: Commensurate with experience
Application Deadline: Open until filled
Category: Information systems, Public relations and communications
Employment Level: Full-time

PHI's Director of Communications and Digital Media is responsible for overseeing PHI's marketing strategies, including print and online publications, online and social media campaigns, and a media relations program that has successfully positioned PHI as the leading authority on the direct care workforce. Reporting to the Vice President of Policy, this position works closely with PHI staff members to inform strategies and produce content, as well as to grow our presence online and across social media.


  • Develop and lead marketing and online media strategies PHI, including workplans, short-term and long-term goals, key activities, detailed timelines and responsibilities, and evaluation methods.
  • Build, broaden, and nurture relationships with key journalists who cover workforce, aging, and long-term care stories related to PHI's mission—monitoring media trends on these issues.
  • Lead the communications aspects of PHI's "60 Caregiver Issues" two-year campaign, including copywriting, earned media, social media, and regular monitoring of online metrics.
  • Work with PHI staff to develop, write, and edit an assortment of policy-related and programmatic publications, including reports, briefs, fact sheets, brochures, op-eds, and infographics.
  • Collaborate with key PHI staff members to identify high-impact opportunities to increase the visibility of our advocacy and programmatic efforts, and to generate email list and social media audience growth.
  • Write and edit compelling online content including emails, social media posts, memes, videos, landing pages, and actions to engage PHI’s audiences to participate in campaigns.
  • Maintain PHI's presence and profiles across primary social media channels, monitor social media trends and emerging practices, write and edit social posts and campaign content, maintain the publishing calendar and schedule posts, and develop advertising content for Facebook and Twitter.
  • Track and monitor the success of social media and online engagement initiatives, and develop reports for staff on PHI's social media metrics and analytics.
  • Lead the content and management of:, PHI's blog, and
  • Manage “PHI News,” PHI’s monthly e-newsletter, including content coordination across staff, copywriting, design, and contact management.
  • Ensure message discipline and brand consistency across PHI’s print and digital materials.
  • Help craft internal templates, guidelines, and protocols for managing communications needs.
  • Supervise partners and vendors as appropriate to specific projects.


  • Excellent verbal, writing, and interpersonal communications skills; strong attention to detail, ability to write and deliver work product under deadlines, and commitment to high-quality standards.
  • Excellent editorial skills, including editing, revising, and proofreading.
  • Experience writing and editing persuasive social media content, and familiarity with a broad range of social media strategies.
  • Ability to manage several complex projects simultaneously, often under tight deadlines.
  • Must be self-motivated, demonstrate grace under pressure, and possess the ability to work well both independently as well as within a team.
  • Basic Drupal and email management system experience, experience using Photoshop or other design tools to create basic graphics, and familiarity with Microsoft Office suite.
  • Understanding of trends and best practices for online media and email communications, Facebook and Twitter required; experience using social media trend analysis tools is preferred.
  • Expertise in low-income workforce issues, aging, disability, and long-term services and supports.
  • Demonstrated commitment to the mission of the PHI.
  • A bachelor’s degree or higher, in public relations, marketing, communications, journalism, advertising, or another applicable field is preferred.


PHI (Paraprofessional Healthcare Institute) is a 501(c)(3) nonprofit organization working to ensure quality care for older adults and people living with disabilities by creating quality jobs for direct care workers—the home health aides, certified nursing assistants, and personal care aides providing care for millions across the U.S. We believe that caregiving relationships work best when direct care staff receive high-quality training, living wages, and respect for the central role they play in the health care system and in the lives of clients and families. PHI draws on 25 years of experience working side-by-side with direct care workers and recipients in order to offer employers, policymakers, and other key stakeholders the tools needed to ensure quality care and quality jobs.

Located at 400 E. Fordham Road in the Bronx, PHI’s headquarters offer panoramic city views in the heart of a community we serve. We are 20 minutes from Grand Central Terminal on the Metro North Railroad and accessible via subway (B/D/4 lines) and bus. On-site parking is available. PHI is committed to a workplace culture of collaboration and respect.


To apply, email a cover letter with your résumé to Please indicate “Director of Communications and Digital Media” in the subject line.

Application deadline: open until filled.

The position is full-time, with competitive salary and benefits, based out of our New York City headquarters.

PHI is committed to ensuring a diverse staff. We do not discriminate on the basis of gender, race, religion, creed, ethnicity, class, age, sexual orientation, or disability.