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Fundraising Update

A weekly rundown of the latest fundraising news, ideas, and trends gathered by our fundraising editor Rasheeda Childress and other Chronicle contributors. You’ll also find insights from your fundraising peers. Delivered every Wednesday.

April 23, 2025
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From: Rasheeda Childress

Subject: What Drives DAF Donors to Give

Welcome to Fundraising Update. This week, we share insights into how fundraisers can build strong relationships with the Millennial and Generation X beneficiaries of the Great Wealth Transfer. We also dig into last year’s giving data.

I’m M.J. Prest, senior editor for advice at the

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Welcome to Fundraising Update. This week, we look at what makes DAF donors tick, pulling out key data about their giving habits. Plus, we dig into the reasons behind fundraiser burnout and offer some solutions.

I’m Rasheeda Childress, senior editor for fundraising at the Chronicle of Philanthropy. For anyone headed to AFP ICON next week, I look forward to seeing you. And to those not attending, keep an eye on my LinkedIn page as well as the Chronicle’s LinkedIn page. We’ll have a number of posts from the event. If you have ideas, comments, or questions about this newsletter, please write me.

Thanks to our sponsor Blackbaud for supporting Fundraising Update.

DAF Donor Insights Revealed

We’re learning more about people who have donor-advised funds and their giving strategies.

Account holders tend to give from multiple sources — not just their DAFs. They may be good candidates to approach for planned giving. And when DAF account holders donate anonymously, they often do so to avoid making their gifts public, not necessarily because they want to hide their identity from the charity. That’s all according to new research from the DAF Research Collaborative.

The National Survey of Donor Advised Fund Donors is one of the first to provide data from a large number of DAF donors. More than 2,100 responded to an 89-question survey that asked about their demographic information, giving habits, and understanding of DAF policies, the researchers told me.

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“This report does provide some pretty good evidence that when a donor has money in a DAF, they are thinking a little bit more strategically about their giving,” says Dan Heist, assistant professor of public administration and nonprofit management at Brigham Young University and one of three authors of the report. “They are intentional about it.”

With the rise in popularity of DAFs, many fundraisers wonder if people with DAFs are different from other donors, but the report found that in many ways, DAF donors are similar to others. The donor-advised fund is just a method they use to give.

“There’s a lot that’s in this donor survey report that simply should remind fundraisers that the basic fundraising 101 works as well for DAFs as it does in every other situation,” says Jeff Williams, director of consulting services at the Dorothy A. Johnson Center for Philanthropy and an author of the report.

DAF donors in the survey were more likely to give to a few favorite charities than to new ones. Six in ten said that more than three-quarters of their DAF grants went to the same charities year after year. Thirty-five percent said they never or almost never gave to new charities, while the remaining 65 percent said they occasionally did.

“I suspect if we did a study of people who give cash versus people who give checks versus people who could give stocks, we’d also find that a majority of their gifts go to charities that they already have a relationship with,” Williams says.

For more on DAF donors, including how they aren’t super invested in the succession plan for their DAF, read my entire story.

Need to Know

“I thought that I was putting the mission before myself and that was the right thing to do. But what I learned is I was actually less good at being a dad, less good at being a husband, and less good at being a fundraiser.”
— Colin Skehan, fundraiser

When an earthquake hit Syria and Turkey in 2023, Colin Skehan threw himself into his job as a fundraiser with an international relief group. His organization and the affected communities were counting on him to raise money to help.

At the time, Skehan was a new father and exhausted from lack of sleep. But he pressed on with what was often emotionally tough work, searching photos of children killed in the quake to create appeals. Pressure and stress led to panic attacks and what he later realized was a nervous breakdown

Skehan’s story appears in new research from Rogare, an international fundraising think tank. Like many other fundraisers, Skehan had worked to the point of burnout and beyond.

“I thought that I was putting the mission before myself and that was the right thing to do,” he says. “But what I learned is I was actually less good at being a dad, less good at being a husband, and less good at being a fundraiser.”

The report, “Caring Too Much,” highlights what leads to burnout and the costs to individuals and the organization. Many fundraisers who experience burnout leave, says Michelle Reynolds, author of the research.

“The turnover is really high, and as a result, it’s actually costing charities more,” she says. “All of that skill, expertise, experience, and in-house knowledge that you have when you’ve been with an organization for a period of time — you lose that.”

To replace talent, organizations must recruit and train new staff who often take time to get up to speed. “So it’s shortsighted for us not to pay more attention,” Reynolds says.

The report notes that fundraisers have four traits that can lead to burnout: “inherent empathy”; their tendency to put the interest of clients, colleagues, and others before their own; perceived or real pressure to achieve more for less; and an acute sense of responsibility for the organization while at the same time feeling “unseen.”

For more about the report and recommendations to reduce the likelihood of burnout, read the rest of my story.

Plus …

How Tariffs, Economy are Impacting Nonprofits, Fundraising. While President Trump backed off on wide-reaching tariffs, his trade war with China heated up, with the tariff on some Chinese imports rising to 145 percent, and China retaliating with tariffs on U.S. imports hiked to 125 percent.

The result is higher prices for nonprofits. “Nonprofits aren’t going to get added donations to cover the cost of things going up,” Rick Cohen, a spokesman for the National Council of Nonprofits, told my colleague Ben Gose. “Government contracts aren’t getting revised upward to reflect the increase in costs. These tariffs will just further stretch nonprofits that are already overstretched.”

Dayna Scott, executive director of Broomfield Fish, a Denver-area food pantry with a $5 million budget, fears that some of the charity’s bigger donors, who make annual gifts worth $5,000 or more, may pull back as a result of the declines and volatility in the stock market.

“All of that simultaneously is like a tidal wave coming at us,” Scott said. For more on tariffs, inflation, and fundraising, read the rest of Ben’s article.

Online Events & Podcasts

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Today, April 29 at 2 p.m. ET | Register Now

Trust in nonprofits has been falling for years. How can charities and grant makers reverse the trend? Join us for How Nonprofits Can Rebuild Trust With America to learn from Kristen Grimm, founder of Spitfire Strategies, who conducted research and created a playbook for tackling the trust deficit. Aisha Nyandoro, CEO of Springboard to Opportunities, has applied Spitfire’s ideas and will share practical advice on how to earn trust with funders, partners, and the public.
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Listen Now: Steps Leaders Can Take Today to Bridge Divides

Tim Dixon, co-founder of More in Common, joins Chronicle of Philanthropy CEO Stacy Palmer to offer research-based strategies leaders can use to bridge divides in the workplace and in their communities. Tune in as Stacy asks Tim to explain how he persuades people with widely different views to unite and get things done and how leaders can navigate divisions on their staffs, among other challenges.

Gift of the Week

Eileen Amy Ryan gave $1 million to Building African American Minds to endow and expand the nonprofit’s program for girls and help the charity further its reach to middle school girls starting this fall. The Easton, Md., organization provides education, mentorship, and leadership-development programs to youths.

Ryan is a physician who specializes in hematopathology. She said in a news release that she gave the donation because she wants to support mentorship, acceptance, and opportunities for girls and young women.

For other notable gifts this week, read my colleague Maria Di Mento’s Gifts Roundup column. To learn about other big donations, see our database of gifts of $1 million or more, which is updated regularly and has data going back to 2000.

Advice & Opinion

Give Social Media a Rest and Engage Donors More Meaningfully. Supporters increasingly prefer in-person interactions and direct communication from nonprofits. Here are key ways to deliver that and build lasting relationships.

MrBeast’s Buzzy, Clickbait Videos Are Warping Gen Z’s Expectations of Philanthropy. (Opinion) Fundraisers puzzling over how to reach young donors must acknowledge and counter the misconceptions peddled by the influencer.

What We’re Reading

Harvard Sees More Donations After Trump Threats. Last week Harvard University publicly announced it was refusing Trump administration demands to overhaul its culture and operations. Shortly after, President Trump rescinded $2.2 billion in federal funding and threatened to revoke Harvard’s nonprofit status.

Alumni responded quickly with donations; the university received 88 online donations per hour, according to the Harvard Crimson. Between April 14, the morning Harvard spoke out against the demands, and April 16 the university received 4,000 online gifts totaling $1.14 million.

The Crimson says that donations hit their fastest pace immediately after the administration said it was rescinding federal funds at 7:30 pm on April 14. In the four hours between 8 pm and midnight, the university received 1,000 online donations.

The university plans to leverage the momentum, and is in talks with major donors — including Michael Bloomberg, John Paulson and David Rubenstein — to give more support, reports the Wall Street Journal.

Charlie Cheever, 43, a Bay Area startup founder and 2003 Harvard College graduate, told WSJ he was proud the school stood up during what he termed “an existential moment,” and said he was considering making a larger gift this year than he has in previous years.

“The subtext of most of those demands,” Cheever said, “was, ‘We will tell you what the truth you should aspire to is,’ and that’s not how real universities approach the search for truth.” (Harvard Crimson, Wall Street Journal [subscription])

Rasheeda Childress
Rasheeda Childress is the senior editor for fundraising at the Chronicle of Philanthropy, where she helps guide coverage of the field.
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