A weekly newsletter for Chronicle subscribers that features expert advice, tools, case studies, and trends to help nonprofit professionals raise money, communicate, and lead. Delivered every Monday. (Subscribers only.)
From: Lisa Schohl
Subject: Planned Giving Advice for the New Year
Given the events of last week — not to mention all of 2020 — you may be feeling a bit distracted right now. It’s understandable and serves as a reminder to us all that we should prioritize our health and emotional well-being.
When you are ready to focus on fundraising, we have a few new tools and webinars to help you.
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Given the events of last week — not to mention all of 2020 — you may be feeling a bit distracted right now. It’s understandable and serves as a reminder to us all that we should prioritize our health and emotional well-being.
When you are ready to focus on fundraising, we have a few new tools and webinars to help you.
We recently shared two new tools that Lisa Sargent, founder of an eponymous fundraising consultancy, created to help nonprofits expand planned gifts and boost revenue: 7 “fast facts” to persuade leaders to invest in this form of giving and tips for marketing planned gifts to donors. You can learn more from Sargent and other experts by signing up for our recent webinar How to Boost Your Planned Giving Program.
This month we’ll be offering more timely advice, and we encourage you to gather your team and tune in to:
Best wishes for the new year,
Lisa Schohl
Senior Editor, Professional Development
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Planned Giving ToolBequests and other planned gifts provide a significant source of revenue for nonprofits. Yet many donors don’t include charities in their will simply because they were never asked, says Lisa Sargent, founder of an eponymous fundraising consultancy. -
AdviceBuilding a healthy planned-giving program takes time, effort, and a smart strategy. A fundraising consultant explains how.
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AdviceFundraising experts share nine ways to show appreciation, stay in touch with, and even inspire greater giving from supporters amid the pandemic.
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Online BriefingWes Moore, head of Robin Hood, and Edgar Villanueva, author of Decolonizing Wealth, share their thoughts on the steps grant makers, donors, and those outside the nonprofit world should take to ensure vital long-lasting change to significantly improves the lives of people of color.
Tip of the Week
To prepare to communicate effectively during a crisis, identify target audiences and the ways you will share information. Consider the needs of all audiences who may be affected by a crisis facing your organization. Who are these key supporters? Who should communicate with them, by what medium, and how quickly? You should adapt your messages and approach for each audience, experts say. For example, the executive director might notify staff, while the board chair might be responsible for contacting board members. And donors might receive an email. The press should receive a statement or news release, so make sure to have a good media list in place. Get more advice in 10 Tips for a Better Crisis Communications Strategy and consult our online library for more than 1,150 other articles and tools for nonprofit professionals.
New Grant Opportunities
Your Chronicle subscription includes free access to GrantStation’s database of grant opportunities. Among the latest listings:
Youth opioid use. The Department of Justice Opioid Affected Youth Initiative supports programs and strategies that identify, respond to, treat, and support children, youths, and families impacted by the opioid epidemic to ensure public safety. Funding may be used to support programs and services to youths and families impacted by both opioids and other substance use disorders. Applications are due to grants.gov by February 8 and JustGrants by February 22.
Environmental protection. The People, Prosperity, and the Planet Award Program of the Environmental Protection Agency provides support to research, develop, design, and demonstrate solutions to real-world challenges in air quality, safe and sustainable water resources, sustainable and healthy communities, and chemical safety. The program seeks to respond to the needs of people throughout the United States, including in small, rural, tribal, or disadvantaged communities. The application deadline is February 9.