
In a new Chronicle column, communications consultant Andy Brommel explores the ways nonprofit professionals demonstrate an uneasiness about asking for money. If we can’t share the good news and invite friends to join us, Brommel asks, what does that say about our missions? Every nonprofit should have an air-tight case for support, he advises. “When staff have confidence in the value of their mission, they’ll be better equipped to make a stronger appeal for donations,” Brommel says.
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