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Nonprofit Adviser

A weekly newsletter for Chronicle subscribers that features expert advice, tools, case studies, and trends to help nonprofit professionals raise money, communicate, and lead. Delivered every Monday. (Subscribers only.)

September 18, 2023
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From: Lisa Schohl

Subject: How to Get the Best Return on Your Grant-Seeking Efforts

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Competition for grants is especially tough in 2023: Most foundations are giving less or holding steady this year, according to research from Candid. I recently spoke with several experts who shared tips to help you adapt your grant-seeking strategy to the current landscape and boost your odds of success.

A simple yet game-changing thing to do before applying for a grant is to connect with the foundation, says grant-seeking consultant Lauren Steiner in my article 14 Ways to Improve Your Next Proposal and Build Ties With Grant Makers. Don’t let fear of rejection stop you, she says. “All fundraising is a risk of personal rejection, and we just all have to be OK with getting a lot of nos and moving on to the next one.”

To make the most of your time and efforts, be selective. Don’t bother submitting proposals that aren’t requested by the foundation, either through a direct invitation or a public call for applications, says Muneer Panjwani, a development consultant and former fundraising executive. “It’s going into space at that point — nobody’s looking at it.”

And don’t pursue every opportunity you see, says Susan Schaefer, a consultant who helps nonprofits land major grants. It’s more efficient to focus on getting to know program officers, seeking their advice for your proposal, and applying in response to an eager invitation than spending a lot of time writing “cold” proposals, she says.

Read my article for more insights and advice. To get even more guidance, register for our upcoming webinar Corporate Grant Seeking in the Current Climate, and read another recent article from our advice section, How to Write Grant Proposals That Get Results.

Have a great week,
Lisa Schohl
Senior Editor, Advice

Webinar

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    Thursday: Top Ways to Thank Donors and Inspire Loyalty

    Before the critical year-end giving season begins, join us on Thursday, September 28, at 2 p.m. Eastern to learn how to freshen your donor communications and donor recognition efforts. We’ll share insights from the latest research in donor psychology and offer practical advice on how to apply the findings. Get inspired by real-world examples of creative and fun ways nonprofits thank their donors. Plus, our expert guests will offer guidance on how to build a culture of gratitude at your organization. Sign up today.

VIRTUAL FORUMS & BRIEFINGS

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    Today: Leveraging Data Analysis to Boost Major Gifts

    Ideally major-gift fundraisers should focus only on supporters who are affluent, generous, and committed to their cause. Yet this requires data on donors’ involvement with an organization as well as their giving history and financial capacity. Smart leaders understand this and ensure that they analyze and organize donor data to make it actionable. Join us today, September 19, at 2 p.m. Eastern for a free online forum to learn how savvy nonprofits are making the most of their data to boost major gifts. Register now and join us this afternoon.
  • NewsletterPlain-600x500_092623_PublicTrust_VirtualForum.jpg

    Tomorrow: How to Fix What Ails Philanthropy

    Left-right divides don’t apply. That’s why the Chronicle of Philanthropy, Giving Review, and the Institute for Policy Studies are holding a discussion about ways forward that can attract broad support. Joining us are Chuck Collins, director of the Charity Reform Initiative at the Institute for Policy Studies; Craig Kennedy, a former foundation president and a fellow at the Giving Review; Andrea Caupain Sanderson, co-founder and co-executive director of the BIPOC Executive Directors Coalition; Jan Masaoka, head of California Association of Nonprofits; and Dean Zerbe, former counsel to the Senate Finance Committee. Sign up now for this free session tomorrow, September 26, at 3 p.m. Eastern, and join Stacy Palmer, CEO of the Chronicle, who will moderate the discussion.

New Resources

  • Scene at office. Men and woman sit taking part in business meeting, negotiation, brainstorming, talking to each other. Colorful vector illustration in flat cartoon style
    Your Nonprofit Coach

    How to Have Productive Site Visits: Advice for Grant Makers and Nonprofit Leaders

    By Joan Garry September 9, 2023
    They are a huge investment of time and energy, and the goal of building authentic relationships is forgotten.
  • Artificial intelligence concept. Chatbot service and support. Robot communicating.  (Getty Images)
    Video

    How Nonprofits Can Use A.I. Well — and Avoid Pitfalls

    By Lisa Schohl August 14, 2023
    A panel of experts discuss what to consider when adopting A.I., simple steps to get started, and ways to make sure you ‘do no harm’ when using this technology.
  • Cambridge, Massachusetts, USA - May 22, 2023: Students in graduation gowns and families in front of the Harry Elkins Widener Memorial Library (c. 1915). Harvard VERITAS banners hang in front of building. The library houses some 3.5 million books in its stacks and is the center­piece of the Harvard College Libraries.  It honors 1907 Harvard College graduate and book collector Harry Elkins Widener.
    Higher Ed Fundraising

    Can Donors Still Support Race-Conscious Programs? Supreme Court Ruling Leaves College Fundraisers in Uncharted Territory

    By Rasheeda Childress July 17, 2023
    Lawyers and fundraisers weigh in on how the court’s decision could impact university fundraising efforts and relationships with donors.
  • illustration of three fists holding US money raised in defiance or power
    Pay Equity

    Pay-Transparency Laws Change the Game for Equity — and Nonprofit Executive Searches

    By Vincent Robinson August 2, 2023
    As more states adopt laws that require employers to disclose compensation for open positions, here are key things to consider when setting salary ranges for leadership roles at your organization.
  • The band The New Triumph, performs at Weave, a Bainbridge Island performing arts group.
    Fundraising

    5 Ways to Dismantle the Donor Pyramid

    By Drew Lindsay September 6, 2023
    Fundraisers are breaking from the 50-year-old orthodoxy — and getting results.
  • illustration of a human pyramid, with people jumping off, falling, and crumbling
    Fundraising Leadership

    The Donor Pyramid May Be Bad for Giving. Can We Do Better?

    By Drew Lindsay September 6, 2023
    How a dominant fundraising theory took root, what it gets wrong, and how to change.
  • Businessman holding  key to the keyhole, stepping forward to open bright future keyhole together, find solution
    Grant Seeking

    14 Ways to Improve Your Next Proposal and Connect With Grant Makers

    By Lisa Schohl July 24, 2023
    With foundations expected to slow their giving this year or keep it flat, it’s more crucial than ever to create proposals that stand out. Here’s what experts advise.
  • Sandra Hawken
    Fundraising

    Donor Codes of Conduct to Fight Sexual Harassment of Nonprofit Fundraisers Are Growing More Common

    By Rasheeda Childress July 31, 2023
    The codes also seek to reduce other problematic donor behavior, like pushing organizations to start programs that fall outside their mission and trying to get involved in day-to-day operations.

Tip of the Week

To advance DEI at your nonprofit, start by creating a baseline. Ask yourself and your staff how your DEI practices manifest in your organization and outside of it and what the trends have been over time. Also look at what your peers are doing to make real their DEI commitments, including what indicators they are using as targets to drive toward. The fruits from this data collection help clarify the path forward: They introduce concrete parameters and opportunities to undertake or adapt. For more tips, read How to Move DEI Strategy From Paper to Practice.

New Grant Opportunities

Your Chronicle subscription includes free access to GrantStation’s database of grant opportunities.

Cybersecurity. The Kyndryl Foundation supports nonprofits that are expanding an inclusive cybersecurity work force, including support for organizations and programs that provide cybersecurity training and career support to underserved communities, and preparing nonprofits to be cyberattack-smart, including programs that train nonprofit employees to prevent cyberattacks and develop training materials. Preference goes to groups in Colorado, Connecticut, Georgia, Illinois, Missouri, New York, and Texas. Grants generally range from $100,000 to $250,000. The application deadline is November 6.

Legal help to advance justice. The Impact Fund provides grants to groups seeking to advance justice in civil and human rights, environmental justice, and poverty law. Most grants are for class actions, but funding has also been provided for multi-plaintiff and environmental justice cases that aim to significantly affect a larger system or lead to significant law reform. The grants may be used for out-of-pocket litigation expenses such as expert fees and discovery costs but not for attorneys’ fees, staff, or other overhead. Rapid response grants are also provided for urgent financial assistance of up to $10,000 for sudden out-of-pocket litigation expenses for public interest impact lawsuits. Grants generally range from $10,000 to $50,000. Letters of inquiry are due October 10.

Lisa Schohl
Lisa Schohl is senior editor for advice at the Chronicle. Previously, she oversaw the Chronicle’s webinar series for nonprofit professionals. Before joining the Chronicle, she worked in nonprofit communications and management, as well as in journalism. She is fluent in Spanish and also has experience in translation and editing.
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