My colleague Lisa Schohl recently wrote an article filled with smart tips to help board members become comfortable with — even inspired to — seek donations.
Christal Cherry, CEO of The Board Pro told Lisa that the best way to educate board members about what fundraising is — and what it isn’t — is to show them what it looks like in real life, ideally by having them join a fundraiser on donor visits. Being part of these meetings will help board members understand that “90 percent of these conversations are focused on getting to know the donor and building trust,” Lisa writes. Cherry also recommends explaining to board members that getting a no is ok, and it could be temporary due to their current circumstances.
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