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Philanthropy This Week

This newsletter featured a roundup of the most important news, opinion, tools, and resources of the week. The last issue ran on May 31, 2025 and was replaced by Need to Know This Week.

October 9, 2021
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From: Stacy Palmer

Subject: Small Nonprofits Hurt by Pandemic; Nonprofit Startups Grow

Good morning.

We count on philanthropy to be several steps ahead of what society needs — and this week our senior writer Olivera Perkins brought you a story about a prescient effort kicked off by Tulsa’s George Kaiser Family Foundation.

Three years ago, Kaiser funded an effort to offer cash incentives to lure people who could work from anywhere to move to Tulsa and stay there. The idea was to infuse the city with people who had good paying jobs and who would add to the region’s quality of life.

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Small arts organizations were among those hit the hardest by shrinking donations last year, according to a study by the Urban Institute. Here, Creative Time, a New York based nonprofit, presents an outdoor production of “Waiting for Godot.”
Skip Bolen, WireImage, Getty Images

Good morning.

The impact of the health and economic crisis — and the racial reckoning that accelerated last year — are showing up in the transformation of the nation’s small nonprofits.

We learned this week from a sweeping Urban Institute study that small groups were hit much harder than big ones. Small charities were far more likely to lose out on donations from private sources as well as fees they earn from selling tickets to performances and from providing services, Dan Parks reports.

But at the same time, small nonprofits are sprouting. Michael Theis examined applications for tax-exempt status filed with the Internal Revenue Service and discovered a jump in the number of new nonprofits focused on hunger, housing, and civil rights.

Leaders of these newly incorporated charities said they decided to seek nonprofit status to better organize their responses to the challenges of the last 18 months. Many groups predated the pandemic, existing as informally organized collectives.

Not all types of charities are growing. Arts and sports groups formed at a far slower pace than in the past. And that’s probably wise because the Urban Institute study found that arts organizations were among the hardest hit by the crises of the past year. More than half suffered losses, the Urban Institute study found.

While the picture from the Urban study was gloomy, things are looking up. Donna Murray-Brown, CEO of the Michigan Nonprofit Association, said early data suggests 2021 will end up being a brighter year for nonprofits of all sizes in her state. “It’s a better year because nonprofits better understand what it means to work in a pandemic,” she told Dan.

The Urban study shed light on a wide range of other topics. For instance, it found that organizations led by people of color faced more sluggish growth in donations than other groups.

The research will become an important benchmark because it’s now going to be repeated every year, Urban says.

Los Angeles — Hop Hopkins, who works with Sierra Club on issues at the intersection of racial justice and climate justice, posed for portraits on Sept. 23, 2021 at the Altadena farm compound where his children and several others are homeschooled. Hopkins helps with the farm animals and crops there including pigs, sheep, goats, corn, pumpkin, and much more. 

CREDIT: Tara Pixley
Tara Pixley, Tara Pixley

HERE’S WHAT ELSE YOU NEED TO KNOW

The push for equity is a hot topic in the nonprofit world, but some voices are rising above the others.

Drew Lindsay, with help from Emily Haynes, profiled 15 of the people driving those conversations — an environmental leader who says “racism is killing the planet” (Hop Hopkins of the Sierra Club, pictured above), an advocate who wants to change how grant makers think about people with disabilities, a woman whose tweets about gender equity caught fire, a podcaster who shines a light on Black development professionals, and more. Meet the thinkers and doers who are challenging and inspiring the nonprofit world to bring about long-overdue change.

Plus, nonprofits that hire leaders of color without giving them the support and funds they need are setting them up to fail, says Sarah Audelo, the first woman of color to lead the Alliance for Youth Organizing, in a guest essay.

Despite drooping consumer confidence, a faltering stock market, and jobless rates rebounding very slowly, the long-term economic outlook for nonprofits is optimistic.

Stock-market indices are up 13 to 17 percent for the year, Michael Theis reports in his monthly roundup of economic indicators important to nonprofits. John List, a behavioral economist at the University of Chicago who studies giving, told Michael that last month’s economic indicators won’t have much of an effect on giving. Says List: “Our research teaches us that stock-market swoons affect overall giving much less than stock-market rallies.”

A Resilience worker doing rapid repairs to a home flooded by Hurricane Laura in Lake Charles Louisiana in 2020.
Will Widmer, Resilience Force

A silver lining to the pandemic and the economic fallout that resulted has been a renewed focus on expanding the social safety net and advocating for better pay for America’s low-wage workers.

The $51 million Families and Workers Fund, created by the Ford and Rockefeller foundations, Jack Dorsey, and MacKenzie Scott, among others, is pouring money into such efforts. For example, the fund is supporting an effort to create a new career option by training “resilience workers” (pictured above) to aid in recovery from natural disasters, reports Alex Daniels.

Other grant makers and donors are making direct cash payments to people in need and working to improve the delivery of public benefits. “The recovery from Covid-19 really is an opportunity to reimagine our economic and labor market systems,” says Rachel Korberg, the Families and Workers Fund’s executive director. “Today is our once-in-a-generation shot to build a more equitable economy.”

NEW YORK, NEW YORK - DECEMBER 16: Justice Ruth Bader Ginsburg speaks onstage at the Fourth Annual Berggruen Prize Gala celebrating 2019 Laureate Supreme Court Justice Ruth Bader Ginsburg In New York City on December 16, 2019 in New York City. (Eugene Gologursky, Getty Images)
Eugene Gologursky, Getty Images

As you begin the weekend, get some inspiration in this piece by our Associated Press colleague Glenn Gamboa. He examined how a classical music tribute to Ruth Bader Ginsburg (pictured above) secured the donations it needed to premiere this week. As Glenn reports, it would have been impossible if not for a bunch of lawyers in the Chicago area, a Long Island fine arts foundation, and an award-winning pianist and composer who put the deal together.

Get ahead: Sign up now for our October 21 webinar to advance your work to attract donations from Asian Americans and Native Americans and you’ll get our special early-bird discount.

We hope your weekend includes some great music — and much else you need to recharge.

— Marilyn Dickey and Stacy Palmer

More News and Opinion

  • Jacob Pruitt, president of Fidelity Charitable.
    Transitions

    Fidelity Charitable Selects Its Next President

    By M.J. Prest October 8, 2021
    Also, the Astraea Lesbian Foundation for Justice has a new executive director, and Vanessa Daniel of the Groundswell Fund is stepping down in February.
  • Individual Giving

    More Donors Made One-Time and Monthly Online Gifts in 2020

    By Emily Haynes October 6, 2021
    Food banks, faith-based organizations and congregations, and public broadcasting posted the biggest growth in revenue from one-time donors.
  • In this April 26, 2021 file photo, a nursing student administers the Moderna COVID-19 vaccine at a vaccination center at UNLV, in Las Vegas. Philanthropies are pouring millions into programs aimed at persuading Americans to get vaccinated for COVID-19. The money is being spent on community-based organizations, local social media influencers and other things aiming to dispel myths and misinformation.
    Countering Misinformation

    Foundations Are Spending Millions to Persuade More Americans to Get Vaccinated

    Haleluya Hadero, Associated Press October 4, 2021
    Philanthropies are taking varied approaches since there’s no one recipe for getting people to change their minds on this issue.
  • NEW YORK, NY - NOVEMBER 12:  Chairman & CEO of Omega Advisors, Inc. Leon Cooperman (L) and wife Toby Cooperman attend the 2015 BuildOn Gala at the American Museum of Natural History on November 12, 2015 in New York City.  (Ben Gabbe, Getty Images)
    Gifts Roundup

    N.Y. Billionaires Leon and Toby Cooperman Pledge $100 Million to Medical Center in N.J.

    By Maria Di Mento October 4, 2021
    Plus, the University of Alabama at Birmingham lands $95 million from Marnix and Mary Heersink to create a biomedical institute.
  • Romeo and Juliet performed by The Cleveland Orchestra. Franz Welser-Möst, conductor.
    Grants Roundup

    Mandel Foundation Awards $50 Million to Cleveland Orchestra

    By M.J. Prest October 6, 2021
    Also, Amazon Web Services is committing $40 million to improve health equity and outcomes in marginalized communities, and Google.org gave $3 million to develop technology to identify service lines that deliver lead-contaminated water to poor households.
  • Jeremy Lin.
    Podcast

    How NBA Star Jeremy Lin Learned How to Listen First, Then Donate

    October 7, 2021
    Lin talks about using his celebrity and his influence to bring attention and sustained support to Asian Americans and Pacific Islanders.

WHAT WE’RE READING ELSEWHERE

America’s richest people got far wealthier last year, but their giving relative to their fortunes was stagnant, according to the new Forbes 400 rankings. George Soros was the biggest giver relative to his wealth for the second year in a row. Others who were notably generous included MacKenzie Scott, Michael Bloomberg, Gordon Moore, Julian Robertson Jr., Amos Hostetter Jr., Lynn Schusterman, Ted Turner, and Denny Sanford. The laggards include Jeff Bezos and Elon Musk. (Forbes)

President Biden has chosen two scholars to lead the National Endowments for the Arts and the Humanities. (NPR)

Opinion: As calls to “decolonize” philanthropy grow louder, the Bill & Melinda Gates Foundation has not made the changes other funds have.” That is the view of Tim Schwab, who examined 30,000 charitable grants the foundation has awarded over the past two decades and found that more than 88 percent of the donations — worth $63 billion — have gone to recipients in the wealthiest, whitest countries. (Nation)

Over the past decade, the Walton Family Foundation has pushed an effort to commodify the crisis-plagued Colorado River’s water supply, spending about $200 million on organizations, universities, and media outlets focused on the river’s conservation. (Wall Street Journal — subscription)

The CEO of a St. Paul, Minn., nonprofit described for a court this week how her organization had been caught in the middle of a legal dispute between the Bremer Trust, a major donor, on one side, and the state’s attorney general and a bank owned by the trust on the other side. (Star Tribune)

The Metropolitan Museum of Art and the British Museum are among the institutions that hold looted Cambodian antiquities suspected of being trafficked by an art dealer who covered his tracks in offshore trusts, according to the Pandora Papers investigation. ” (Washington Post and Hyperallergic)

NEW GRANT OPPORTUNITIES

Your Chronicle subscription includes free access to GrantStation’s database of grant opportunities.

Nutrition. America’s Healthy Food Financing Initiative, a public-private partnership administered by Reinvestment Fund on behalf of USDA Rural Development, is offering grants of $20,000 to $200,000 and technical assistance to retail projects that seek to improve access to healthy food. Projects must plan to expand or preserve the availability of staple and perishable foods in areas with low- and moderate-income populations. If the project involves retail sales, it must accept or plan to accept benefits under the supplemental nutrition assistance program (SNAP). Eligible applicants include nonprofits, for-profits, cooperatively owned businesses, institutions of higher education, state and local governmental agencies, and tribal governmental agencies. The deadline for letters of interest is December 7.

Civil-rights history preservation. The Historic Preservation Fund supports programs that document, interpret, and preserve sites and stories related to the African American struggle to gain equal rights as citizens and programs related to the struggle of all people to achieve equal rights in America. The application deadline is December 1.

Stacy Palmer
Stacy Palmer is chief executive of the Chronicle of Philanthropy, and has overseen the organization’s transition as it became an independent nonprofit in April 2023.
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