Nonprofits that produce compelling videos may have a leg up over the competition. Research by Google indicates that donors spend more time watching videos on YouTube than do nondonors, especially in the weeks before making a contribution. And the number of donors using YouTube grew by 18 percent from 2014 to 2015, according to the 2015 study.
Whether you are new to creating visual clips or hoping to expand your video catalog, this collection of Chronicle resources can help you manage production, stretch your budget, and hit your communication goals.
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FundraisingBubbe Knows Best: Grandmother Proves a Viral Hit for American Friends of Hebrew University
The nonprofit that raises money for Hebrew University of Jerusalem hopes the video campaign will draw new supporters age 50 and younger. -
Advice
Thank-You Videos Are an Easy Way to Send Personalized Messages
How two nonprofits use video to thank donors and encourage them to raise money online. -
Advice
Creating Top-Notch Videos for Your Nonprofit
Experts share advice on how to produce powerful clips that draw online attention to your mission and work. -
Advice
8 Steps for Stronger Nonprofit Video Production
A multimedia director who works with many nonprofit clients explains how to plan and carry out storytelling through video. -
Advice
A Tool to Plan a Compelling Nonprofit Video
Creating videos is more work than you might think. Here’s a guide to planning ahead to produce a great video and make the best use of it. -
News
Four Ways Nonprofits Can Use Video to Create Change
See how some charities are using online video to connect with supporters, recruit volunteers, and raise money. -
News
Virtual Reality: Getting Donors to Experience Your Mission
The cutting-edge technology is an expensive, thrilling new tool a few charities are using to raise support.
