Nonprofits that produce compelling videos may have a leg up over the competition. Research by Google indicates that donors spend more time watching videos on YouTube than do nondonors, especially in the weeks before making a contribution. And the number of donors using YouTube grew by 18 percent from 2014 to 2015, according to the 2015 study.
Whether you are new to creating visual clips or hoping to expand your video catalog, this collection of Chronicle resources can help you manage production, stretch your budget, and hit your communication goals.
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FundraisingThe nonprofit that raises money for Hebrew University of Jerusalem hopes the video campaign will draw new supporters age 50 and younger. -
AdviceHow two nonprofits use video to thank donors and encourage them to raise money online.
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AdviceExperts share advice on how to produce powerful clips that draw online attention to your mission and work.
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AdviceA multimedia director who works with many nonprofit clients explains how to plan and carry out storytelling through video.
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AdviceCreating videos is more work than you might think. Here’s a guide to planning ahead to produce a great video and make the best use of it.
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NewsSee how some charities are using online video to connect with supporters, recruit volunteers, and raise money.
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NewsThe cutting-edge technology is an expensive, thrilling new tool a few charities are using to raise support.
