A New Day in Fundraising: How Donor Relationships, Campaigns, and Staffs Are Changing
After improvising to adjust to pandemic life, fundraising is unlikely to return to what it was before. Here’s how fundraisers are charting a new course.
Donor RelationshipsFundraisers say the way they communicate with donors has changed. Conversations have gotten deeper and more meaningful — and donors know what they want to support.
Diversity, Equity, and InclusionThomas Brackeen leads the environmental group’s quest for a more diverse and inclusive donor pool, staff, and approach to seeking support.
Capital CampaignsAt the campaign’s close, the organization will invite longtime annual supporters to join campaign donors at a celebration and ask them to consider making a planned gift.
FundraisingSome nonprofits are attracting big gifts while rethinking relationships with big donors. Plus, read about a capital campaign targeted solely at major donors and see our special report on how donor relationships, campaigns, and staffs are changing.