After improvising to adjust to pandemic life, fundraising is unlikely to return to what it was before. Here’s how fundraisers are charting a new course.
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Donor Relationships
A New World: Fundraisers Navigate Changed Interactions With Donors
Fundraisers say the way they communicate with donors has changed. Conversations have gotten deeper and more meaningful — and donors know what they want to support. -
Diversity, Equity, and Inclusion
At the Nature Conservancy, a New Position Brings Focus to DEI Work in Fundraising
Thomas Brackeen leads the environmental group’s quest for a more diverse and inclusive donor pool, staff, and approach to seeking support. -
Capital Campaigns
Big Gifts Only, Please: Social-Service Group Runs Capital Campaign Targeted Solely at Major Donors
At the campaign’s close, the organization will invite longtime annual supporters to join campaign donors at a celebration and ask them to consider making a planned gift. -
Fundraising
Inside 2 Capital Campaigns Upending Big-Donation Traditions
Some nonprofits are attracting big gifts while rethinking relationships with big donors. Plus, read about a capital campaign targeted solely at major donors and see our special report on how donor relationships, campaigns, and staffs are changing.