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As the United States reckons with its history of racial injustice, calls to diversify philanthropy — and make it more equitable — grow louder. As part of that effort, many nonprofit leaders are working to broaden their support to appeal to an increasingly diverse pool of U.S. donors.
To do so, nonprofit leaders and fundraisers must understand what donors of different backgrounds want to see in a charity and what kinds of messages resonate with them.
Learn how to take a more inclusive approach to raising money from this collection of Chronicle articles.
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Diversifying FundraisingHow to Create a Culture of Inclusive Fundraising
Many big-gift fundraisers still overlook donors from a variety of demographic groups, even though about 14 percent of U.S. millionaires are from minority groups. That number will likely grow. -
News
How to Connect With Donors of Color
As the country’s demographics change, nonprofits that have long relied on white supporters are working to attract a broader swath of donors. -
Database Management
Your Discriminatory Database May Be Turning Off Donors. Here’s What to Do About It
Accurately recording donors’ names and identities is vital to effective fundraising and strong donor relations. -
Diversity, Equity, and Inclusion
To Achieve Racial Justice in Philanthropy, We Must Invest in Fundraising and Make It Inclusive
Foundations only represent a small segment of philanthropy, but many fundraisers assign an outsize amount of clout to grant makers. -
Advice
How a Board Revamped and a New Junior Board Kick-Started Giving at LatinoJustice
A cadre of young new leaders brought fresh ideas — and more money — to an organization that dared to shake up its board membership and the way it operated. -
Advice
6 Steps to Attracting More Diverse Donors
Here’s how — and why — you should build an inclusive fundraising strategy and broaden your base of support. -
News
For Muslim Charities and Donors, Peak Giving Season Is Now
The holy month of Ramadan, which concludes July 5, means a flurry of giving by the 3.3 million American Muslims — a donor market largely untapped by non-Islamic nonprofits. -
Advice
6 Things Charities Should Know About America’s Shifting Demographics
As of the 2010 census, the under-5-year-old population was already majority-minority, and other facts about the rapid changes taking place in the United States. -
News
Operation Smile Courts Hispanics With Eye on Population Shift
With bilingual agents and Spanish-language ads, the children’s medical charity has cultivated a growing Latino donor base.
