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Advice on Attracting Diverse Donors

March 31, 2021
diversity, diversified, stock, many people different races

As the United States reckons with its history of racial injustice, calls to diversify philanthropy — and make it more equitable — grow louder. As part of that effort, many nonprofit leaders are working to broaden their support to appeal to an increasingly diverse pool of U.S. donors.

To do so, nonprofit leaders and fundraisers must understand what donors of different backgrounds want to see in a charity and what kinds of messages resonate with them.

Learn how to take a more inclusive approach to raising money from this collection of Chronicle articles.

Read other items in this Advice on Attracting Diverse Donors package.